Experience:
investigative COMMUNICATIONS MANAGER AND Reporter - FOX5 Vegas- Las Vegas, nevada
july 2024 - Present
Demonstrated exceptional leadership in content strategy and audience engagement for on-air and digital platforms by launching the station’s first Investigative Unit at the #1 station in the market, delivering impactful storytelling throughout the Las Vegas Valley. Spearheaded the development and execution of FOX5 Investigates as the sole Investigative Reporter/Journalist, effectively communicating critical information to the public on-air and digitally.
Key accomplishments:
Developed and executed strategic communication initiatives with station leaders, directors and general managers that educated and engaged audiences on complex issues, aligning with organizational goals.
Pitched, wrote scripts, shot, edited and created on-air stories and content, including long-form projects and quick daily stories, incorporating videography and photography and meeting multiple daily deadlines.
Managed and updated digital platforms daily as a go-to content creator, driving audience engagement and significantly increasing page views on the website and across social media with a consistent reach of millions.
Created informative content that educated viewers, demonstrating a strong ability to communicate important topics effectively.
Designed graphics and created content for social media including breaking news updates and feature stories.
Led high-impact, justice-centered reporting and communications, educating diverse communities on social issues.
Translated findings and data into compelling, easy-to-understand content, ensuring clarity and impact for diverse audiences inside and outside the organization.
Collaborated cross-functionally with stakeholders to uncover injustices, equipping audiences with actionable insights.
Cultivated relationships with community members, elected officials, healthcare leaders, local organizations and local public relations contacts to generate story ideas that help diverse audiences within the Las Vegas community.
SENIOR Consumer COMMUNICATIONS LEAD - WINK NEWS - FORT MYERS, FLORIDA
February 2020 - june 2024
Led high-impact, communications that connected underserved communities with life-changing information. Through award-winning investigations and strategic storytelling, empowered residents during Florida’s homeowners insurance crisis and in the wake of Hurricane Ian.
Key accomplishments:
Promoted to Senior Consumer Communications Lead after one year due to strong audience engagement, editorial leadership, and a focus on issues disproportionately affecting vulnerable groups.
Pitched, wrote scripts, shot, edited and created on-air stories and content, including long-form projects and quick daily stories, incorporating videography and photography and meeting multiple daily deadlines.
Wrote, shot, edited, produced daily and accessible, solutions-driven content about housing insecurity, insurance failures, and unemployment benefits, helping audiences navigate complex systems during the COVID-19 pandemic and economic instability.
Built trusted relationships with community members, elected officials, legal advocates, and healthcare leaders to amplify urgent issues and foster collaborative storytelling.
Led newsroom crisis communications during Hurricane Ian and the insurance fallout, providing real-time updates that supported recovery and public understanding.
Exposed the homeowners insurance crisis and uncovered a company breaking Florida insurance laws, recouping funds for hundreds of thousand of Hurricane Ian victims.
Wrote scripts, shot, edited, produced and anchored the first Black History Month special, a 30-minute community-focused broadcast highlighting local resilience and equity-driven change.
Designed and executed social media and web strategies that increased digital engagement and earned hundreds of thousands of views across platforms.
Recognized as a finalist by both the Florida Association of Broadcast Journalists (2022) and the Society of Professional Journalists (2024) for impactful, public service journalism.
Reporter/Anchor/producer - KDRV NEWSWATCH 12 - MEDFORD, OREGON
APRIL 2017 - January 2020
Earned a reputation as a trusted leader and collaborative communicator in a fast-paced newsroom serving a diverse audience. Developed and delivered equity-focused stories that met the moment, whether covering housing, healthcare, or public safety, and mentored new team members to uphold high editorial standards.
Key accomplishments:
Created and led high-impact content across multiple newscasts, shaping stories that connected with underserved communities and aligned with public interest goals.
Pitched, wrote scripts, shot, edited and created stories and content, including long-form projects and quick daily stories, incorporating videography and photography and meeting multiple daily deadlines.
Stepped in as fill-in producer and anchor during critical coverage, ensuring clarity, consistency, and public trust across platforms.
Designed graphics and created content for social media including breaking news updates and feature stories.
Cultivated lasting relationships with local leaders, public information officers, and nonprofits to generate informed and inclusive storytelling.
Elevated digital reach by designing social-first content and graphics that translated complex topics, like tenant protections and emergency resources, into digestible updates.
Mentored incoming reporters and interns, modeling collaborative values and supporting their growth through hands-on coaching and editorial guidance.
reporter/anchor - STATE OF EVENTS - SAN FRANCISCO, CALIFORNIA
AUGUST 2016 - DECEMBER 2016
Supported leadership communications—served as an anchor, delivering key messages and maintaining continuity in public-facing communications.
Developed and executed enterprise content strategies—researched, pitched, wrote, shot, and edited original stories that resonated with diverse audiences and aligned with organizational messaging.
Cultivated relationships with community members, elected officials, and local public relations contacts to generate story ideas.
Designed graphics and created content for social media including breaking news updates and feature stories.
intern - KTVU FOX 2 NEWS - OAKLAND, CALIFORNIA
SEPTEMBER 2016 - DECEMBER 2016
Learned how to actively participate in a busy, top 10 market newsroom
Developed and executed enterprise content strategies—researched and pitched original stories that resonated with diverse audiences and aligned with organizational messaging.
Shadowed multiple positions within the newsroom, including seasoned veteran reporters
Designed graphics and created content for social media including breaking news updates and feature stories.
writer/intern - PASADENA WEEKLY - PASADENA, CALIFORNIA
WINTER 2014 AND SUMMER 2015
Developed and executed enterprise content strategies—researched, pitched, wrote, shot, and edited original stories that resonated with diverse audiences and aligned with organizational messaging.
Cultivated relationships with community members, elected officials, and local public relations contacts to generate story ideas.
Researched news stories, followed tips and conducted phone interviews.
Wrote, co-wrote and contributed to sections and articles including the "Bulletin Board," "Flag Afire" and "Enough is Enough."
Skills and expertise:
PRODUCTION:
website publication, speech/script/press release writing, time management, media relations, social media and content creation, deadline driven, data analytics, project management, strategic planning, AP style
COMPUTER SKILLS:
Microsoft Office Suite (Word, Outlook, Excel, Teams), Pages, Keynote, Numbers, Canva, iOS and OS X, Windows, Zoom, Google Workplace, SEO, Adobe Premiere, Edius
SOCIAL MEDIA:
Facebook/Facebook Live, Twitter/X, Instagram, Threads, Snapchat, TikTok
Education:
SAN FRANCISCO STATE UNIVERSITY - SAN FRANCISCO, CALIFORNIA
AUGUST 2012 - JANUARY 2017
Earned a Bachelor of Arts in Broadcast and Electronic Communications Arts
Graduated with Cum Laude Honors; Overall GPA: 3.62, Final semester GPA: 3.91
On the Dean's List every semester
Made the list of 76 Seniors with Cumulative GPA of 3.5 or Higher in the College of Liberal and Creative Arts
Due to high GPA, was offered and succeeded in a graduate level course at SFSU taught by the Dean of the College of Liberal and Creative Arts, earning an A.
SWINBURNE UNIVERSITY OF TECHNOLOGY - MELBOURNE, AUSTRALIA
JULY 2015 - NOVEMBER 2015
Participated in a semester-long study abroad program
Maintained a high GPA while also being a full-time student abroad